Google is continually updating its algorithm, which means that the SEO tips and tricks that worked well in times past, may not be effective today. What is more, some old SEO tactics can be downright harmful to a website, causing a business owner to miss out on reaching potential visitors and customers.
Listed below are three tried and proven ways to improve a website’s Google rank in 2014. These tips may take some time and work to implement, but the results are sure to be more than worth it:
Choose Keywords With Care
As more and more businesses take to the web in an effort to reach customers, the competition for any given keyword is steadily rising. Even so, it is possible to find keywords that not only have the potential to be lucrative, but are reasonably affordable to purchase online advertisements for. These keywords should be used throughout the website too, particularly for title tags and headers.
The first step in finding keywords is to identify what the business should be best known for. Next, a business owner can find variations of these initial keywords, using a keyword generation tool. After this, Google Analytics and other free keyword tools can be used to see how much traffic and competition each keyword phrase has.
Build Links the Right Way
Because many companies used underhand link building tactics in the past, the concept of link building has received a bad name. Even so, building the right links is imperative to the success of any website.
There are two key factors to keep in mind when building links. First of all, a link from a high ranking, authoritative site will have much more impact than a dozen links from sites of questionable quality. Those who want to build links would do well to target highly relevant websites and blogs, which have a high Google ranking for the keywords that have been identified.
Another important point to keep in mind is that link building must look organic, if it is to be successful. This means that a person will need to create various types of links over an extended period of time, in order to gain a high Google ranking. One effective way to do this is to target a range of different websites. A successful link building plan may look something like this:
• Create and upload several videos on YouTube, and add a link at the bottom of each one.
• Write two or three guest blog posts, and add one or two links inside each post.
• Send out a press release, with a link at the end.
Aside from creating links on different types of websites, a person will want to use various types of anchor text as well, to link back to his or her own site. Furthermore, most (if not all) of the links should be for the inner pages of the website, rather than the home page.
Use a Responsive Design
Bounce rate plays a large role in determining a site’s ranking. There are many reasons why a person may opt to leave a site, after spending only a few seconds on it. However, one of the main reasons is that the site has design flaws that make it difficult to use. Common flaws include slow load time, the site not being compatible with mobile phones, unclear text and confusing layout.
If the site takes too long to load, then certain aspects will need to be reworked. Often, animations and large graphics are one reason why a site will not load quickly. Black text on a white background is always best, and webmasters should also ensure that the text font is easy to read. Additionally, each landing page should be easy to browse and have a clear call to action.
Boosting a site’s ranking in Google is not easy. It will take time, hard work and even an investment of money. Furthermore, a webmaster whose site already has a high ranking will need to work hard to keep that ranking. Even so, the payoff of all this work and effort is more than worth it. As millions of people use Google to find what they need and want, a high Google ranking for a website